This presentation explains what a Digital Experience Platform is and why it matters to anyone using Drupal.
Consistent communication and understanding the user is critical for differentiation and delivering a coherent customer experience. It cannot effectively be solved only using a content management system, so a wider approach is required.
Digital Experience Platforms strive to solve the problem, but there is very little information available about the concept outside platform vendors' marketing materials.
In the presentation we dive down the rabbit hole and learn what problems a DXP platform aims to solve, what are the differences between composed and monolithic platforms and what are the parts or software solutions that make the platform. We also take a quick look at some open source solutions available to build your own composed platform.
Learning Objectives:
- Audience will understand what a DXP is
- Audience will be able to look past the marketing hype
- Audience will understand the components that make up a DXP
- Audience will learn about various open source solutions they can utilize to create their own DXP
I've already had this presentation at Mauticon India 2024 in February. I've listed my past speaker experience at drupal.org/u/mkoh