1) What is the Situation Today?
Google Chrome browser is phasing out third-party cookies as part of its efforts to enhance user privacy (including all Chromium-based browsers like MS Edge & Opera).
2) Which are the Affected Areas?
Privacy Compliance & Regulation
User Experience & Trust
Advertising & Analytics
Website Performance
3) How to Prepare for the Phase Out?
Step-by-step guide on how to prepare for the phase-out including insights for the Privacy SandBox Analysis Tool
4) What are the Possible Solutions?
Explaining on a high level the following:
What is the Privacy Sandbox?
A Future Without Cross-Site Tracking
What are CHIPs + Demo
Topics API
5) Migration to Server-Side Tagging as a most relevant solution:
GA4 tracking without third-party cookies.
Why it is the most relevant solution?
Who is it for?
How to configure?
6) Cookie Consent Implementation
Why having a GDPR-compliant and categorized cookie banner is crucial?
7) (FFW Research) What we’ve already tested?
List of functionalities that we’ve tested with turned-off third-party cookies in Chrome and they are working as expected.